HADA
LABO’S WE CARE FOR SOCIETY CAMPAIGN FUND
BROUGHT
CHEER TO B40 WOMEN ENTREPRENEURS
22 B40
Women Entrepreneurs and 500 Families Benefitted from this Campaign
L-R Caryn Loh, Managing Director of Watsons Malaysia, Nurul Syaiedatul Aqmal, Community Development Officer of WOW & Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd
KUALA LUMPUR, 17 May 2022 – Hada Labo in partnership with Watsons have successfully raised RM50,000 during its 5-week long ‘We Care For Society’ campaign. This campaign, which was launched during the Ramadhan month, was aimed at supporting the businesses of B40 women tailors and B40 women bakers.
1,500 face masks sewn by the selected B40 women entrepreneurs to be distributed to 500 families from 5 PPR and PA in Klang Valley |
In collaboration with Women Of Will
(WOW), Hada Labo commissioned the B40 women entrepreneurs to sew a total of
1,500 face masks and bake approximately 10,000 pieces of cookies, which were
then distributed to 500 families living in five different People’s Housing
Project and Public Housing in Klang Valley, namely, PPR Batu Muda, PPR Pekan
Batu, PA Sri Kelantan, PA Sri Negeri Sembilan, and PA
Sri Perlis 2.
Approximately 10,000 pieces of cookies were baked and will be distributed to 500 B40 families |
Rohto-Mentholatum (M) Sdn Bhd
General Manager Lim Mei Yuen said Hada Labo is happy to be able to play a part in
contributing to deserving communities, especially the B40 community who were
badly impacted during the pandemic.
Lim said that the campaign was a success,
and she would like to thank customers for their support for Hada Labo and also
for making the Hari Raya celebration meaningful for the B40 communities.
Recipient of Raya Cookies and face mask through the Hada Labo 'We Care For Society' Campaign |
“Hada Labo’s ‘We Care For Society’ started
two years ago as our brand commitment and initiative to give back to the
society. Our campaign in the last two years has assisted 230 B40 women in their
businesses and benefited 300 B40 families from three People’s Housing Project.
This year itself, we have aided another 22 B40 women entrepreneurs and 500 B40
families,” added Lim.
The Hada Labo’s ‘We Care For
Society’ is one of the brand’s initiative to give back to society. Through the
campaign, RM1 from the sales proceed of each Hada Labo Premium Whitening product
sold at Watsons outlets nationwide were donated to the fund.
Lakshwin Muruga, Chief Operating
Officer of Women Of Will (WOW) appreciates the continuous support from Hada
Labo to help underprivileged women in make a living.
“Although we have entered the
endemic phase but small businesses run by B40 entrepreneurs are still affected
due to inflation and the high operations cost. We are therefore thankful to
Hada Labo for their continuous financial support year after year. We hope to
continue working closely with Hada Labo to empower the underprivileged women
with new skill sets apart from offering them financial aid,” said Lakshwin.
For more information about Hada
Labo, visit www.hadalabo.com.my or Facebook page: MyHada Labo.
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