Recently , I am so honored to get invitation to the Hada Labo New and Improved Lifting & Firming Range luncheon at Roofdino Sky Dining Bar Rooftop. 
Image courtesy of Circuit Communication
There are basically 6 products in this Hada Labo Lifting & Firming Range. And fret not, will tell more about the product later.
Coincidentally, both Adeline and me were wearing denim outwear!
Our luncheon started with the welcoming speech and presentation from the marketing team of Hada Labo.
Do you know how the brand name 'Hada Labo' came from?
Hada actually means water, and 'Labo' is japanese word for laboratory. Hence, the brand Hada Labo consistently work on the hydration of our skin, primarily with the key ingredients Hyaluronic Acid.
As for the new and improved lifting and firming range that comes in red colour, it consists of 2 key ingredients that are Hydrolyzed Elastin and Hydrolyzed Collagen. The term 'hydrolyzed' here imply that the bigger molecule of elastin and collagen has been broken down into smaller molecule for the easy absorption of the skin.
We were later being shown the importance of coorperation of both elastin and collagen as in the analogy of chopsticks that intertwined together.
As much as collagen(chopstick) is essential to keep the moisture and resilience of the skin. The elastin serve as a bond to withold the collagen like the elastic rubber in the intertwined chopsticks above.
Pretty Rika Jue with her intertwined chopstick.
To summarise, the new & improved range has the following features:
1. Hydrolyzed Elastin and Hydrolysed Collagen work together at epidermis and dermis level of the skin to give skin firmess and elasticity.
2. It infused with Elasgrow and Fermented Soymilk to boost collagen and elastin production that helps improve skin density, to keep skin visibly tighter, firmer and more lifted.
3. It has been upgraded to 4 types of Hyalyronic Acid (HA)- Super HA, Nano HA, HA, and 3D HA for plump and bouncy skin.
Alright, now am going to tell more about the 6 products in this range. The first one is
Lifting & Firming Lotion- Rich RM 67.50
Lotion is resemble toner here. It is an essential first step after cleansing. The term 'rich' indicates that the lotion is very concentrated and it might not suit those with pimple skin. Gently pat the lotion onto the face until throughly absorbed, then you are done!
Lifting & Firming Milk RM 70.90
A light weight milk that easily penetrates deep into skin to restore youthful radiance and luminosity, leaving skin visibly firmer and smoother. Similarly, gently pat onto face after lotion until thoroughly absorbed.
Lifting & Firming cream RM 78.00
For those who prefer cream texture over the milk form can opt for this. The velvety cream melts into the skin to provide an intense nourishment to stregnthen and improve the skin youthfulness. Apply evenly on the face and neck area, then you shall witness a visibly lifted, firmer and more luminous skin after awhile.
Lifting & Firming Wrinkle Care Cream RM 74.90
This wrinkle care cream is like a life saver for me! I need this! Although I am still years younger than 30, but I seriously need this! One thing that I like is that the cream doesn't really sticky. The regular usage of the wrinkle care cream will make our wrinkle on the face looking finer, smoother and looking younger! Simply dab them onto wrinkle prone areas such as forehead, below eyes and neck before you sleep.
Dab dab dab, please resolve my heavy eye bag issue , please~~
Lifting & Firming Mask RM 52.90
One of my favourite in the range. I constantly need mask to revitalised my skin! This Hada Labo Lifting and Firming mask has 4 serum soked mask enriched with anti-aging ingredients to deeply hydrate the skin and restore the tense skin after a long day. Just like lotion and milk , it is also concentrated in their texture.
Lifting & Firming Essence RM 89.90
Comes in milky and concentrated form, this essence contains naturally derived Pomegranate extract and Lycopene. Lycopene known t boast 100 times more antioxidant power than Vitamin E that is able to fight the signs of aging and and pollution.
Also, it is formulated with a technology called High Performance Penetrating & Deep Moisturizing (HPP&DM) Technology to drive moisture deep into skin. For the best result, use after Hada Labo Lifting & Firming Lotion.
Of course, not to be missed the chance of taking photos with some of my fellow blogger friends!
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